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Client Work

Businesses I've Worked With

Every business is different, and so is every strategy. Here's a look at the challenges, approaches and outcomes across a selection of client work.

HER Brows

Brow & Lash Studio

01

Challenge

HER Brows had strong expertise but lacked a clear content strategy and consistent brand presence, making it difficult to stand out in a competitive local market and build long-term recognition.

Strategy

Developed a personalised marketing strategy centred around founder-led storytelling, educational content, transformations and a consistent content framework designed to build trust and attract new clients.

Outcome

Created a clear brand direction, refined content pillars and delivered a strategic content plan to support long-term visibility, stronger audience connection and sustainable business growth.

Steph Gasho Hair

Hair Stylist & Salon

02

Challenge

Despite delivering exceptional results, Steph's online presence wasn't fully reflecting her expertise, healthy hair philosophy or the personal experience she offers every client.

Strategy

Built a content strategy focused on education, healthy hair, founder storytelling and behind-the-scenes moments to position Steph as a trusted authority while creating a stronger emotional connection with her audience.

Outcome

Established a cohesive brand direction and content framework that showcases both her technical expertise and personality, creating a stronger foundation for long-term client attraction.

City Cave

Wellness & Recovery

03

Challenge

With multiple services available, there was an opportunity to create more engaging content that better showcased the client experience and educated potential customers on the benefits of wellness and recovery.

Strategy

Produced lifestyle-focused and educational content highlighting float therapy, infrared sauna and recovery experiences while capturing the welcoming atmosphere of the clinic.

Outcome

Delivered authentic visual content designed to increase service awareness, strengthen trust and encourage more people to experience the benefits of wellness and recovery.

Mariah Edwards

Real Estate Professional

04

Challenge

Mariah wanted to establish a stronger personal brand that differentiated her from other local agents and positioned her as more than just property listings.

Strategy

Developed a personal branding strategy focused on educational market insights, community-driven content and authentic storytelling to build trust and authority within the local market.

Outcome

Created a clear content direction and long-term personal brand strategy designed to strengthen credibility, increase visibility and foster meaningful connections with future buyers and sellers.

Experience

Industries

Brow & Lash StudiosHair Salons & StylistsWellness & RecoveryReal Estate ProfessionalsBeauty ClinicsSkin & Cosmetic ClinicsFitness & HealthPersonal BrandsEventsSmall Business

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